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In the current trends of urban design, real estate IP Sculpture have become a focus of attention. This innovative form that combines real estate brand IP and sculptural art not only adds a unique visual identity to the city, but also becomes a new force in creating urban landmarks. As urban competition becomes increasingly fierce, real estate developers urgently need to stand out from the many homogenized projects. IP sculptures are an effective means to achieve this goal. Sculptures that skillfully incorporate brand images not only can instantly capture the attention of viewers, but also convey the cultural connotations of the project deep in people's hearts. With its unique sculptural language, IP sculptures inject fresh vitality into the city. Whether it's the simple and abstract modern forms or the figurative sculptures rich in storytelling, they can all become brilliant embellishments on the city skyline. Immersed in them, viewers can not only appreciate the charm of visual art, but also feel the cultural power of the brand. IP images are more attention-grabbing and easier to spread compared to simple advertising in brand activities and promotions. The real estate industry has also seized this way of attracting fans. These real estate mascots are not limited to visual representation, they also have character settings and background stories, becoming carriers of brand personification. These cartoon brand images of real estate companies usually have a soft and cute appearance, as well as positive implications combined with their own brand concepts. 1、Zhongnan·Linyi Chunfeng Nanan IP Setting: ZOZONANA, as a family, likes to share, likes to party, likes to read, and likes to shop. They are the core of the story. Through the character and relationship setting of the two characters, they extend into expression series, action series, dressing up series, and scene series. In this way, the IP images of different series can be used in various commercial scenarios, serving as the spatial characters for each panoramic creation. 2、Yantai Zhifu Vanke City   3、Changsha Meixi Lake Xiyue 4. Huadu Jinke Boyue Bay 5. Wuhan Contemporary MOMΛ 6. Changsha Contemporary Mansion MOMΛ 7. Jinhui Xiangyang Uber Academy 8. Sunac Central Academy 9. Nanning Jinke City Two cute pandas, one big and one small, are looking down from the rooftop. On the lawn, 24 Panda Sculptures of different shapes are playing around, creating a childlike atmosphere of parent-child interaction. 10. Poly Central Plaza 11. Jiaxing Xuhui Plaza Stainless steel woven sculpture - Xu Xiaoxiong Stainless steel section sculpture - Xu Xiaoxiong 3D printed sculpture - Xu Xiaoxiong 12. Longhu Group IP-Long Xiaohu 3D printed electroplated sculpture 3D printed paint sculpture   For learning and communication only, thanks for sharing. Respect intellectual property rights, if there is any infringement, please notify the editor to delete it IP often carries the core values ​​and ideas of a brand. In the process of setting up IP personality, the brand can produce content and topics around IP, increase the entry point of content marketing, get rid of conventional marketing, and shape a unique brand image. Tiancai Sculpture is a sculpture factory that focuses on ODM or OEM customized according to different materials. For more sculptures and artworks, please visit our website: www.tiancaisculpture.com We will provide you with quotes at any time.  

In our previous article, we discussed sculptures in scenic spots. This time, let's take a look at the influence of IP Sculptures in shopping malls on our lives. "Adults like to look down on everything, but children will look up. People will only look up and see the world from a different angle when faced with a huge object." From the giant suspended cat sculpture at Chengdu IFS, the "Embracing Sculpture" at Shenzhen Mixc World, to the KAWS Sculpture at Changsha IFS and the [Climb Up] sculpture at Shanghai Suhe Bay Mixc World, these giant art installations have quickly become citywide landmarks after their openings. 1、Chengdu Climbing Panda In 2014, to celebrate the grand opening of Chengdu IFS, the "I Am Here" climbing panda appeared on Chengdu Chunxi Road. Its unique climbing stance and adorable appearance won the love of the public. Designed by designer Laurence, who drew inspiration from the local giant pandas in Ya'an, Sichuan, the 15-meter-tall climbing panda is composed of nearly 4,000 triangular components. Designer Laurence Poses with the Climbing Panda The original plan was to transport the giant panda Sculpture back to the US in August that year. However, due to the overwhelming popularity of the sculpture among the citizens and visitors of Chengdu, it has remained at the IFS, becoming a renowned "landmark" of the city. Giant panda climbing the wall Over the years, this wall-climbing panda has become popular all over the country, and "under the panda's butt" has become the most understood "code" by the trendsetters in Chunxi Road. Panda wearing a jersey   2、Chongqing LOVE.FOUND On August 11, the Chongqing IFS theme festival was officially unveiled, and the art installation "LOVE.FOUND" was also exhibited. The exhibition selected Chongqing's camellia and the giant pandas in the Sichuan and Chongqing regions as elements. Within this set of art installations, the Camellia Tree is composed of a Steel Trunk and 100 red Fiberglass Camellia Flowers. Standing 6.5 meters tall and weighing approximately 16 tons, the Camellia Tree is located in the northeast green area of the outdoor garden on the 3rd floor of Chongqing IFS. The panda sculpture is 12 meters long and weighs nearly 7 tons. Its body is made of stainless steel with a mirrored finish, which can reflect the contours of the surrounding space and the vibrant changes in the external environment like a mirror. The urban environment is incorporated into the artwork, as the panda lazily "lies" on the rooftop of the Chongqing IFS mall, exuding a sense of contentment. 3、Shenzhen "Bubblecoat Elephant" Dutch conceptual artist Florentijn Hofman created the large Outdoor Art Installation "Bubblecoat Elephant" on display at Shenzhen Mixc World. The artist is also widely known as the creator of the giant rubber duck. This Elephant Sculpture is wearing a down jacket, measuring 12 meters long and 7.5 meters high. It is lying on top of the premium coffee shop See Saw and the Eslite Bookstore, with a 24-meter-long trunk hanging vertically from the rooftop. The elephant's trunk can spray water, which cascades into a pool on the plaza below. 4、COFCO Xiangyu Town Located in Shunyi District, Beijing, COFCO Xiangyu Town covers an area of 3.0 hectares. The design team's core concept was to create a "garden-style shopping experience center", developing a vibrant and playful outdoor commercial space. At the main entrance, the combination of water features, sculptures, and curved paving creates a striking contrast between the white, red, and purple colors, which are visually appealing. The commercial street is also dotted with colorful thematic sculptures. 5、Shanghai Suhe Bay Malljoy: UP WE GO! Ascending to New Horizons Suhe Bay Malljoy collaborated with All Rights Reserved to invite the renowned German artist Inges Idee to create the large-scale permanent Public Art Sculpture "UP WE GO! Ascending to New Horizons". The sculptures "Ascend!" and "Elephant Family Band" are presented in the East and West Central Courtyards of the project, bringing contemporary vitality to this traditional site. The artwork has become a popular social media check-in destination since the project's opening. The two large-scale permanent outdoor art installations stretch vertically across the commercial space, complementing the urban canyon with a captivating visual. In this art-infused atmosphere filled with stories and vitality, one can experience the city's ascent towards new power and strength, transcending the boundaries and constraints of the commercial domain. The artworks embody the notion of "coming from history, moving towards the future".   6、Changsha - IFS KAWS Sculptures The KAWS Sculptures in Changsha are public art installations designed by the renowned sculptor Claes Oldenburg. The sculptures sit atop the IFS building, overlooking the city center. Even if you've never been to Changsha, you've probably seen these KAWS sculptures on your friends' social media feeds.   For learning and exchange purposes only. Thank you for sharing. Respect intellectual property rights. If there are any copyright infringements, please notify the editor to remove the content. The next article will share some real estate IP sculptures with you, so stay tuned. We are a custom and wholesaler of sculpture artworks in metal, wood craft, resin, 3D printing and various materials. You can pay attention to our website: www.tiancaisculpture.com for more information.