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Real Estate IP Sculptures - Lighting Up New City Landmarks

Jul 23, 2024

In the current trends of urban design, real estate IP Sculpture have become a focus of attention. This innovative form that combines real estate brand IP and sculptural art not only adds a unique visual identity to the city, but also becomes a new force in creating urban landmarks.

As urban competition becomes increasingly fierce, real estate developers urgently need to stand out from the many homogenized projects. IP sculptures are an effective means to achieve this goal. Sculptures that skillfully incorporate brand images not only can instantly capture the attention of viewers, but also convey the cultural connotations of the project deep in people's hearts.

With its unique sculptural language, IP sculptures inject fresh vitality into the city. Whether it's the simple and abstract modern forms or the figurative sculptures rich in storytelling, they can all become brilliant embellishments on the city skyline. Immersed in them, viewers can not only appreciate the charm of visual art, but also feel the cultural power of the brand.

IP images are more attention-grabbing and easier to spread compared to simple advertising in brand activities and promotions.

The real estate industry has also seized this way of attracting fans. These real estate mascots are not limited to visual representation, they also have character settings and background stories, becoming carriers of brand personification.

These cartoon brand images of real estate companies usually have a soft and cute appearance, as well as positive implications combined with their own brand concepts.

1、Zhongnan·Linyi Chunfeng Nanan

IP Setting:

ZOZONANA, as a family, likes to share, likes to party, likes to read, and likes to shop.

They are the core of the story. Through the character and relationship setting of the two characters, they extend into expression series, action series, dressing up series, and scene series.

In this way, the IP images of different series can be used in various commercial scenarios, serving as the spatial characters for each panoramic creation.

IP Sculpture

IP Sculpture

IP Sculpture

IP Sculpture

2、Yantai Zhifu Vanke City

Chihuahua Sculpture

Chihuahua Sculpture

 

3、Changsha Meixi Lake Xiyue

Elephant Sculpture

Elephant Sculpture

4. Huadu Jinke Boyue Bay

Anime Sculpture

Anime Sculpture

5. Wuhan Contemporary MOMΛ

Anime Sculpture

6. Changsha Contemporary Mansion MOMΛ

Chihuahua Sculpture

Chihuahua Sculpture

Chihuahua Sculpture

7. Jinhui Xiangyang Uber Academy

Fiberglass Sculpture

Fiberglass Sculpture

8. Sunac Central Academy

Fiberglass Sculpture

9. Nanning Jinke City

Two cute pandas, one big and one small, are looking down from the rooftop. On the lawn, 24 Panda Sculptures of different shapes are playing around, creating a childlike atmosphere of parent-child interaction.

Panda Sculpture

Panda Sculpture

Panda Sculpture

10. Poly Central Plaza

Elephant Sculpture

Elephant Sculpture

Elephant Sculpture

11. Jiaxing Xuhui Plaza

Stainless steel woven sculpture - Xu Xiaoxiong

Metal Sculpture

Metal Sculpture

Stainless steel section sculpture - Xu Xiaoxiong

Metal Sculpture

3D printed sculpture - Xu Xiaoxiong

3D printed sculpture

3D printed sculpture

12. Longhu Group IP-Long Xiaohu

3D printed electroplated sculpture

3D printed electroplated sculpture

3D printed paint sculpture

3D printed electroplated sculpture

 

For learning and communication only, thanks for sharing. Respect intellectual property rights, if there is any infringement, please notify the editor to delete it

IP often carries the core values ​​and ideas of a brand. In the process of setting up IP personality, the brand can produce content and topics around IP, increase the entry point of content marketing, get rid of conventional marketing, and shape a unique brand image.

Tiancai Sculpture is a sculpture factory that focuses on ODM or OEM customized according to different materials. For more sculptures and artworks, please visit our website: www.tiancaisculpture.com We will provide you with quotes at any time.

 

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