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In the current trends of urban design, real estate IP Sculpture have become a focus of attention. This innovative form that combines real estate brand IP and sculptural art not only adds a unique visual identity to the city, but also becomes a new force in creating urban landmarks.

As urban competition becomes increasingly fierce, real estate developers urgently need to stand out from the many homogenized projects. IP sculptures are an effective means to achieve this goal. Sculptures that skillfully incorporate brand images not only can instantly capture the attention of viewers, but also convey the cultural connotations of the project deep in people's hearts.

With its unique sculptural language, IP sculptures inject fresh vitality into the city. Whether it's the simple and abstract modern forms or the figurative sculptures rich in storytelling, they can all become brilliant embellishments on the city skyline. Immersed in them, viewers can not only appreciate the charm of visual art, but also feel the cultural power of the brand.

IP images are more attention-grabbing and easier to spread compared to simple advertising in brand activities and promotions.

The real estate industry has also seized this way of attracting fans. These real estate mascots are not limited to visual representation, they also have character settings and background stories, becoming carriers of brand personification.

These cartoon brand images of real estate companies usually have a soft and cute appearance, as well as positive implications combined with their own brand concepts.

1、Zhongnan·Linyi Chunfeng Nanan

IP Setting:

ZOZONANA, as a family, likes to share, likes to party, likes to read, and likes to shop.

They are the core of the story. Through the character and relationship setting of the two characters, they extend into expression series, action series, dressing up series, and scene series.

In this way, the IP images of different series can be used in various commercial scenarios, serving as the spatial characters for each panoramic creation.

2、Yantai Zhifu Vanke City

3、Changsha Meixi Lake Xiyue

4. Huadu Jinke Boyue Bay

5. Wuhan Contemporary MOMΛ

6. Changsha Contemporary Mansion MOMΛ

7. Jinhui Xiangyang Uber Academy

8. Sunac Central Academy

9. Nanning Jinke City

Two cute pandas, one big and one small, are looking down from the rooftop. On the lawn, 24 Panda Sculptures of different shapes are playing around, creating a childlike atmosphere of parent-child interaction.

10. Poly Central Plaza

11. Jiaxing Xuhui Plaza

Stainless steel woven sculpture - Xu Xiaoxiong

Stainless steel section sculpture - Xu Xiaoxiong

3D printed sculpture - Xu Xiaoxiong

12. Longhu Group IP-Long Xiaohu

3D printed electroplated sculpture

3D printed paint sculpture

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IP often carries the core values ​​and ideas of a brand. In the process of setting up IP personality, the brand can produce content and topics around IP, increase the entry point of content marketing, get rid of conventional marketing, and shape a unique brand image.

Tiancai Sculpture is a sculpture factory that focuses on ODM or OEM customized according to different materials. For more sculptures and artworks, please visit our website: www.tiancaisculpture.com We will provide you with quotes at any time.